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Mt.Yasso 野草山|品牌識別設計及包裝設計在物質條件匱乏的過去,採集或購買野生的青草來入菜煮茶、敷治焚熏,以滿足治病保健、趨吉避凶等各種日常需求,曾是台灣不可獲缺的俗民文化。 隨著時代變遷,這些不起眼的雜花野草在都市中似乎顯得不合時宜,連僅存的青草茶都不免流於「老人茶」的既定印象。因此我們希望藉由令人耳目一新的視覺語言,重新「扦插」一個融入當代生活脈絡的品牌企劃,並透過茶飲、香氛等衍生產品,讓充滿生命力的青草文化再度抽發新枝。In the age of material scarcity, wild grass could be exploited to meet daily needs including cooking, making tea, healing, even attracting